Why Nurelle Is Different

  • Backed by real research

    We cite peer reviewed veterinary studies, not marketing claims. If the science is thin, we say so.

  • Works with their instincts

    Nothing to force, wrestle, or hide in food. Our products work because your pet chooses them.

  • One problem, solved properly

    We would rather carry five products that genuinely work than five hundred that mostly do not.

  • 60 day happy pet guarantee

    If it is not helping, you get your money back. No returns to arrange, no hoops to jump through.

    Our Products

    • Nurelle Cat Calm

      For anxious cats. A plug in diffuser that releases the same appeasing pheromone a mother cat uses to tell her kittens they are safe. For hiding, spraying, litter box accidents, and multi cat tension.

      From $25

      Shop Cat Calm 

    • Silvervine Chew Sticks

      For bored chewers. Natural matatabi wood cats are instinctively drawn to chew. Around 80% of cats respond, even ones that ignore catnip. It gives the chewing urge somewhere to go, and gently cleans their teeth while they play.

      From $24

      Shop Silvervine 

      Built for the pets we call family.

      Nurelle started because someone on our team had a cat who would not stop peeing on the bathmat after a move. Nothing worked, until a vet mentioned appeasing pheromones. Two weeks later, the bathmat was safe.

      That is the standard for every product we add. If we would not use it on our own pet, we do not stock it.

      What Pet Parents Are Saying

      • ★★★★★

        "After we moved she started peeing next to the litter box, not in it. Two weeks after plugging this in she went back to normal. I genuinely did not expect it to work."

        Rachel M. — Cat Calm

      • ★★★★★

        "She used to chew every charger in the house. Now she channels all of that into the stick instead. Calm, busy, and my cables are finally safe."

        Madison T. — Silvervine

      • ★★★★★

        "Constant hissing between my two since I adopted the second one. The tension has dropped so much they now nap in the same room."

        Danielle K. — Cat Calm

      • ★★★★★

        "My cat ignores everything. A friend handed me one of these and he went straight for it. Ordered a bundle the same week."

        Lauren O. — Silvervine

        Our promise to you and your pet

        If something we sell is not making your pet's life better, we do not want your money for it. Every order is covered for 60 days, and we will refund you without asking you to ship anything back.

        That is not a marketing line. It is the only way we know how to sell things for animals who cannot tell us whether they worked.